Our Privacy Mission Statement:
"At Anna’s Happy Trotters, we value the trust placed in us by customers, who give us their personal data. Data security is one of our highest priorities and we aim to be as clear as possible about what we do with your personal data and why we do it."
Our Privacy Statement for Anna’s Happy Trotters website
Your privacy is really important to us, and we understand how important it is to you. Our aim is to be as clear and open as possible about what we do and why we do it. Anna’s Happy Trotters is committed to the online privacy of all its users.
Anna’s Happy Trotters website in this document is referred to as ("AHT, "we", "us", "our").
We run this site in order to promote products and services and to be the link between us and our customers.
Information We Collect
User name and password - if we collect a user name and password, this is so we can keep your information safe and so that we can have your information to hand each time you visit us.
Name, address and postcode - without this we won't know where to send your order or to whom. We also use postcodes to quickly get your full address to save you typing it out, and in some cases to identify whether we deliver or offer services in your area.
Email address - we send a confirmation of your orders via email.
Telephone numbers - if there are any problems with your order or we need to check anything, we need to be able to contact you quickly.
Payment card number, expiry date, issue no and name of card holder – when you purchase a product or service we need these details so we can collect payment in the same way as when we take payment in a store via chip and pin.
Correspondence - if you contact us we may keep a record of that correspondence.
IP addresses - when you visit our site, we will automatically receive your IP address, a unique identifier for your computer or other access device.
How We Use The Information We Collect
Our main uses of your information are explained above which in general is to process your orders, as well as to help us understand your needs and provide you with a better service. Your account may be used to store information about your previous purchases, personal preferences and shopping lists. But you should also be aware of the following uses: -
Marketing - we may use the information we collect to inform you, by letter, phone, SMS, push notification or equivalent, or email, about offers, products and services that we think may be of interest to you and we may tell you about other organisations' products and services. We will tell you about this when we collect your information and if you do not wish to receive these communications, please let us know. You can change your mind at any time by going to the account facilities available on the website or by contacting our Data Protection Officer at the address below. You can also unsubscribe following the instructions that we will include in any communication, such as email or text, we send to you.
Customer care and correspondence - as part of our customer care procedures, we may follow-up, either by letter, phone, SMS or email, customers who have purchased goods or services from our website or who have posted comments about AHT on the internet, for example to resolve a complaint or to ask for a testimonial.
Market research - from time to time, we may also use your information to contact you for market research purposes. We may contact you by letter, phone, SMS or email.
Personalise shopping - we may personalise your experience by using your past purchases and browsing habits to present special offers and new products and services that we think may be of interest to you. As technology develops this will really help us to improve our service to you.
Website improvement - to help us design our website and improve your experience, we may collect information about the way you use and access our website. Our web system collects information about each visitor, including IP address, the length of time spent on the website and the order in which pages are visited. We may employ third party experts to help us look at this information. However, we make sure that anyone we employ treats all information with the same sensitivity and security that we treat it. This is explained in more detail in the cookies section below.
Fraud Prevention - in order to protect our customers and us from fraud and theft, we may look at the information that we get from making identity checks and other information in our customer records, including how you conduct your account.
What is a cookie?
A cookie is a small text file that may be placed on your device when you visit our sites. When you next visit our sites the cookie allows us to distinguish you from other users.
There are two broad categories of cookies:
Cookies we use and why we use them
Who We Share The Information With
We will not sell your personal information to third parties. We may share your information with third parties to process and fulfil your order, to provide services you request, for business analysis purposes, for the purposes of fraud prevention or if AHT itself, or any of our business is bought or sold.
Market Research - we may provide information at an aggregated statistical level about our customers, sales, traffic patterns and related site information to third parties, but this information will not identify individuals.
Storage of Data
We will not store your personal information for any longer than we need to, however we may be obliged by law to store your communications and personal information including activity logs and we may need to show details of these to government or authorised officials upon request. Like many websites, we use log files to monitor the effectiveness of our online marketing programmes.
You have a right to access the personal information that is held about you. To obtain a copy of the personal information AHT holds about you, please write to us at the following address enclosing your postal details and a cheque for £10, which we are entitled by law to charge, payable to Anna’s Happy Trotters Limited:
Data Protection Officer,
Anna’s Happy Trotters Limited,
East Yorkshire, DN14 7LY
Security - at AHT, information security is very important and we have taken many steps to make sure your shopping experience with us is secure. Information about you will be kept safe and secure. In order to prevent unauthorised access or disclosure of your information, we have put in place suitable physical, electronic and managerial procedures to protect and secure information that is collected online.
Keeping your information secure - to help us keep your information confidential you should:
Password - you should choose a password that is not obvious or known to anyone else. You should never give a third party your password, as you will be responsible for all activity and charges incurred through use of your password whether authorised by you or not.
If you forget your password, you can request a new password, which will be emailed to the address we hold for you. You can change your password anytime through the account facilities on the website. Should we think that there is likely to be, or has been any breach of security, we may change your password and notify you of the change by email.
Payment Card Security - we use the latest SSL (Secure Sockets Layer) technology to make sure that the details you provide when placing an order are kept private and secure, making shopping on our website safe. Our secure server encrypts your credit or debit card number details along with your personal information and changes them into bits of code that are then securely sent over the internet. Your browser will show when you are in a secure environment by displaying either a locked padlock or an image of a key in the grey bar at the bottom of the page; it may also warn you when you are entering a secured environment as you go to place your order. Once your payment information is received by us, your payment card is processed through the same systems that handle our store sales - so they're tried and tested over many years of secure operation.
Security in our offices - access to your information is restricted in our offices. Only employees who need the information to perform a specific job are granted access to personally identifiable information. The servers that store this information are kept in a secure environment.
Purchase Guarantee - we are so confident about security on our website that when you shop with us we back each of your credit card purchases with a guarantee through PayPal. In the unlikely event that unauthorised use is made of your credit card, most card issuers either cover all the charges that result from the unauthorised use or may limit your liability to £50. If your credit card issuer holds you liable for any of this £50 we will reimburse you up to the full £50. This guarantee applies where the unauthorised use is as a direct result of giving us your credit card details on our secure server and not through your own fault.